Template Variables Reference
Template variables are placeholders that get replaced with real data when an email is sent. They use the {{variable}} syntax and can be used in both the subject line and the email body.
Contact variables
| Variable | Description | Example output |
|---|---|---|
{{contact.first_name}} | Contact's first name. | Jane |
{{contact.last_name}} | Contact's last name. | Smith |
{{contact.name}} | Contact's full name. | Jane Smith |
{{contact.email}} | Contact's email address. | [email protected] |
{{contact.phone}} | Contact's phone number. | +1-555-0101 |
Company variables
| Variable | Description | Example output |
|---|---|---|
{{company.name}} | Company name. | Acme Corp |
{{company.email}} | Company email. | [email protected] |
{{company.phone}} | Company phone. | +1-555-0200 |
{{company.website}} | Company website URL. | https://acme.com |
Usage tips
- Fallback behavior — If a variable has no value for a contact (e.g., the contact has no company), the variable is replaced with an empty string. Plan your wording so the sentence still reads naturally.
- Subject line variables — Using
{{contact.first_name}}in the subject line (e.g., “Hi {{contact.first_name}}, quick follow-up”) increases open rates. - Exact syntax — Variables are case-sensitive and must match exactly. Use the table above as reference.
Full example
Subject line:
Hi {{contact.first_name}}, a note from our teamBody:
Hi {{contact.first_name}},
I wanted to reach out because I noticed {{company.name}} is growing quickly in your space.
We help teams like yours manage their sales pipeline and build stronger relationships. I would love to share how.
Would you be open to a 15-minute call this week?
Best,
[Your Name]Ready to get started?
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