Campaigns
Campaigns let you send bulk emails to targeted groups of contacts. Whether you are following up after an event, nurturing a pipeline stage, or announcing a new offering, campaigns help you reach the right people at scale.
Watch the walkthrough
Where campaigns live
In the sidebar, open Email → Outreach. The Outreach page lists every campaign in your workspace, and clicking a campaign opens its detail page. There is no separate “Campaigns” page in the sidebar. The list shows:
| Column | Description |
|---|---|
| Created by | The team member who created the campaign. |
| Campaign name | The name of the campaign (links to detail). |
| Preview | A brief description or, for campaigns using drag-and-drop templates, a small visual preview of the email content. |
| Contact count | Number of contacts targeted. |
| Status | Current state of the campaign. |
| Created | When the campaign was created. |
Campaign statuses
Campaigns move through a defined workflow:
- Pending — Campaign created, waiting for contact filtering.
- Contact Filtering — Booked55 is processing your filters to build the final contact list.
- Ready — Contacts filtered. You can now test and send. The detail page shows this status as Ready for Review; the list shows it as Ready.
- Running — Emails are being sent.
- Completed — All emails have been sent.
- Error — Something went wrong during sending.
Touchpoints and unsubscribed contacts
A Touchpoint is a personal email: it has no unsubscribe footer and no mailing address. So it is sent to every contact you pick, including contacts who unsubscribed from marketing email. Wherever you create or review a Touchpoint, a note says so, and the campaign page marks each unsubscribed recipient with an Unsubscribed badge. Contacts whose email address bounced are skipped.
Broadcasts and newsletter issues are marketing email. They leave out everyone who unsubscribed or bounced, and they cannot start until your organization has a mailing address. See the do-not-email list for how an unsubscribe is kept.
In this section
- Creating Campaigns — Start a campaign from the Contacts page.
- Writing Campaign Emails — Use the visual editor, write custom HTML, or generate emails with AI.
- Embedding YouTube Videos — Add clickable video thumbnails to your emails.
- Campaign Detail — Review contacts, test emails, and manage a campaign.
- Launching & Monitoring — Send your campaign and track its progress.
- Campaign Results — Opens, link clicks, reply outcomes, automatic replies, bounces and unsubscribes; filter and export them.
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